About Anthony Look Jr.
Veteran. Owner. Precision Enthusiast.
Anthony Look Jr. is the veteran founder and owner of Downrange Precision Arms (formerly Downrange Customz & Coatings), a small, veteran-owned and family-operated custom firearms and coating shop based in Clarksville, Tennessee. He served honorably in the U.S. Army stationed at Fort Campbell before transitioning into the precision fabrication world.
With over a decade of experience in firearms customization, Anthony leads the shop with a commitment to durable craftsmanship and high-quality service. Under his leadership, the business provides full in-house operations — from Cerakote coatings, laser engraving, powder and auto coatings to design services and gunsmithing. This comprehensive approach ensures both reliability and affordability for custom projects.
Anthony’s passion goes beyond firearms. He’s a true hands-on owner—invested in working alongside his team and personally ensuring every job reflects the shop’s standard for excellence. His commitment to customer vision and his focus on flexibility make Downrange a go-to for bespoke armor and equipment coatings.
T-REX
Name: Tactical Rex (a.k.a. T-Rex)
Position: Lead Spokes-Dino & Brand Ambassador
Department: Marketing & Morale Operations
Status: Full-Time Mascot / Part-Time Security Dinosaur
Call Sign: “Claws Out — Mission Ready”
Service Record
Branch: Prehistoric Defense Forces (Ret.)
Specialty: Close-Quarters Roar Tactics & Suppressor Testing
Decorations: Multiple commendations for precision stomping and unmatched brand spirit
Years of Service: 68 million and counting
Primary Duties
Leads morale during shop hours—motivating the Downrange Precision Arms team to stay “engineered for precision.”
Appears in all major campaigns, videos, and events as the face (and short arms) of our veteran-owned brand.
Oversees patriotism levels in every ad—ensuring the flag waves proudly and the freedom vibes stay high.
Performs weekly inspections on firearms, Cerakote finishes, and customer smiles.
Technical Skills
Certified in Suppressor Testing Operations (STO)
Expert in Cerakote Color Selection and tactical pose photography
Proficient with AR-15 platforms, though reloading speed may be hindered by “arm length limitations”
Fluent in Roar-to-English translation (via Marketing Team Interpreter)
Personality Profile
Tactical Rex embodies everything Downrange Precision Arms stands for—precision, performance, and protection. Fiercely patriotic, loyal to the mission, and always ready for range day, he’s the dino who reminds us that even with short arms, you can still make a big impact.